Music and style generally always go hand in hand. We've seen rappers pop off before because of their fashion prowess as well as their adeptness to music. Merchandising your brand has come a long way in the last few years, with basic designs from Anti Social Social Club among others becoming the wave. Someone who understands the importance of merch is Kendrick Lamar. Following in the footsteps of Kanye West, Drake and Justin Bieber, the Compton rapper opened successful pop-up shops to promote his North American DAMN. Tour with Travis Scott and DRAM, the former of which also being quite knowledgeable on gear sales.

King Kendrick launched an incredibly dope, interactive website with a rotating map of where the stores will be placed. Kenny keeps the dates relatively simple, with one open day for each city, excluding Rotterdam, which is open on both February 22 and 23. The TDE artist is launching the locations in existing stores with the renowned Storm in Copenhagen, Nous in Paris and London's Selfridges among the locations announced. 

European fans are excited to witness Kendrick live and purchase some (or all) of the merch offered in the pop-ups. The European leg of the DAMN. Tour hits Frankfurt, Germany tomorrow. He is reeling off the success of Black Panther: The Album and is poised to have a huge 2018. Check out his website here and, seriously, shout-outs to whoever designed it. The dates are below:

Frankfurt, Germany - February 15
London, England - February 20
Rotterdam, Netherlands - February 22 & February 23
Paris, France - February 24
Antwerp, Belgium - February 27
Copenhagen, Denmark - March 1
Oslo, Norway - March 2
Stockholm, Sweden - March 3