The Big Baller Brand never misses out on an opportunity.
LaVar Ball is well known for being that guy that micromanages every little part of is kid's lives. When his oldest son Lonzo was drafted into the NBA, LaVar was right there telling the media which teams were and weren't allowed to draft his son. It was all a ploy for him to get taken by the Los Angeles Lakers which eventually happened. Since then, LaVar has brought his other two sons, LiAngelo and LaMelo, to Lithuania for a stint in the professional league.
Now LaMelo is playing for the SPIRE Institute in Ohio, where he is being highly-scouted by college programs. LaMelo and his teammates will be in a tournament in Kentucky this weekend and LaVar is turning heads as he's demanding that people pay $3,500 if they want to take any video of his son.
LaVar and SPIRE have what appears to be a mutual partnership considering they have a contract with FloHoops to stream all of the team's games for a $5K a match.
According to Adam Zagoria, there are multiple outlets who have actually agreed to pay the fee. Outlets will not be required to pay to take video of any of the other teams at the event. The fee only applies to LaMelo Ball and his SPIRE Institute teammates.