Considerably, Netflix remains undefeated as a top-tier streaming service. Since it was founded in 1997, the platform has embedded itself in popular culture as well as our hearts. Millennials, a term coined to describe populations born between the late 1980s and early 2000s, most specifically are near and dear to the streaming business. And the formulation of the term "Netflix & Chill" may easily attest to this. 

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A recent study, conducted by the Wall Street Journal, looked into the overall preference between binge-watching and sex. The population that sparked the most interest were millennials whom, according to the poll's results, reflected a ratio of one to four preferring binge-watching over sexual activity. Further scrutiny showed the reported number as increasing to 36% when observing answers from people aged 18 to 38 years old. 

The study's results closely follow that of a San Diego State University psychology professor, Dr. Jean Twenge. The scholar went onto releasing a paper which discussed the potential correlative relationship between the newly reported low fertility rates and sex decline with streaming service engagement. According to Complex, a Netflix spokesperson denied the prior claims by explaining that their data show U.S Netflix users as only watching for 2-hours a day. “We take pride in being part of the cultural zeitgeist, but getting credit for a decades-long decline in sex is beyond even our programming abilities."