Nipsey Hussle details what exactly you'll receive with your $1000 purchase of "Mailbox Money," and explains the idea behind the LP.
Nipsey Hussle announced last week, to our surprise, that he has a new album in the works, "the album before the album."Â Mailbox Money would warm-up the fans for the long-awaited Victory Lap album from Nipsey.
The album would be promoted in a similar method as his $100 Crenshaw LP, only this time around, the price is a bit steeper: $1000. Nipsey spoke briefly on the concept the other week, saying there would only be 100 hard copies made, but now in a new interview with XXLÂ he expands on what you'll get for you $1000 and the whole idea with his "album before the album."
He insists this is not a mixtape,Â "Itâs not a mixtape. No jacked beats, all original music. So I didnât want to devalue it by calling it a mixtape. Itâs not going to be in Best Buy, etc. When you say an album you think traditional retail, so thatâs why I said the âalbum before the album.â This is still a release that we made hard copies for through our Proud 2 Pay campaign. Itâs not a mixtape. I just wanted to be clear on the terminology. Itâs not an album."
He also spoke on why he's charging more with this one: "Itâs some things that come with the private pay package. Weâve been building this Marathon store in L.A. at a secret location. Itâs basically going to be the home base of our brand (Crenshaw clothing line and these Proud 2 Pay products). Theyâre going to live and exist at the store. So if you buy Mailbox Money youâll get a product that I havenât announced yet, access to the secret store that weâre getting ready to have the grand opening for and you get to hear Victory LapÂ exclusively with me in this place that we built. Itâs an experience. We canât fit more than a 100 people in the store. We just wanted to do something different this time."
Finally, he explained the idea behind the title, Mailbox Money, "Thatâs boss money, thatâs ownership money. They got advances and they got royalties in the game, in terms of how the money breaks down in music. The whole structure of the industry is to give the creators the advances in return for the ownership, the masters. Looking at 2014, I look back; we made more money offÂ Mailbox MoneyÂ than we would have made off taking an advance from anybody. We made more money letting our fans buy the stuff directly from us than what any label could have offered us. From the clothing to music, just looking at our life and business operation, at the high levels of business itâs a bunch of equity. They looking at catalog, two years down the line youâre getting legitimate checks out of the real estate and itâs just coming in the mail and itâs real."
Would you dish out $1000 for Mailbox Money? Let us know.