Swae Lee and Sprite hope to galvanize the youth vote with their new "Lymonade" ad campaign.
Rae Sremmurd's new commercial for Sprite was announced a few weeks ago via Billboard. The group's partnership with the brand is part of their "Get Vocal” campaign meant to drum up interest in the upcoming US elections. The youthful rappers like the fit, because as they see it: Sprite is in touch with the culture in ways other brand specialists have come up short.
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"Sprite knows the culture, so they know what’s influential. Hip-hop music is the biggest genre out there, so it’s really a no brainer if you’re trying to reach people," Swae Lee told Billboard with regards to how the commercial came about. "Yeah, we basically just brought our vibe, they brought their vibe and it was a delicious vibe, like the drink,” added Slim Jxmmi to cap things off.
As you can see below, the commercial involves the sibling rappers thizzing out to refreshing taste of Sprite in the company of fellow creative types, all within the ages of 20-30 give or take. Jxmmi gives out an excited shriek as the carbonation hits the roof of his mouth - Swae Lee and the others do the same.
Just last week, Slim and Swae revealed how stoked they were on delivering classic material in their next creative endeavors. Factored into the equation is one group effort and two solo endeavors, commensurate with the manner in which they doled it out in 2018.