The new Deadpool movie, Once Upon A Deadpool, is being promoted by an advertising campaign that exploits the just about every pop-culture touchstone familiar to North Americans under 40. They began by casting the kid from The Princess Bride (Fred Savage) to reprise his classic role as "kid in the bed" and now, two days before the movie's release, they've invoked Nickelback.

When Deadpool refers to himself and the movie as "Marvel," Savage clarifies that he's actually Marvel licensed by Fox, which is like if the Beatles were produced by Nickelback. Deadpool questions Savage, asking why hate on the now-worldwide Canadian rock band, to which Savage replies: "They're overproduced, formulaic ear-garbage." Deadpool disagrees with that and so does someone else who he quotes: "facts." He runs through a rapid-fire list of stats: "50 million albums worldwide, 11th-best selling musical act of all time, billboard's most successful rock group of the last decade, six Grammy nominations, 12 Juno awards (those count), six Billboard Music Awards, two American Music Awards, one People's Choice Award, Canadian, and a partridge in a fucking pear tree." Honestly, fair enough. Although maybe it's worth listening to one of their songs to decide for yourself. Once Upon A Deadpool comes out in two days.